We’re guided by a team of leaders in Kansas City and Haiti who are united under our mission to create and sustain fair wage jobs that empower makers to care for their families. These individuals enable us to choose better in everything we do at GOEX and believe in the power of a simple tee that feels good and does good too.
Kansas City Team
President
Jessica Ray
Jessica spent a significant part of her childhood on the production floor of her family’s toy manufacturing plant. That providential business beginning led her to a career in high end retail, first at Neiman Marcus and later at Halls (Hallmark) in Kansas City. Jessica brings over 17 years of proven experience in sales, merchandising, supply chain, planning/inventory management, and manufacturing. Those skills provide the insight and oversight necessary to ensure success in our apparel manufacturing operations which, in turn, is the catalyst for changing lives in Haiti through the dignity of work.
Operations Director
Shelby Williams
Born and Raised in Kansas City, Shelby has been with GOEX Apparel since spring of 2016. After working several years in the hospitality industry, Shelby is passionate about making sure our clients receive the best service possible. As Operations Director Shelby is responsible for making sure your order leaves our shop correctly and on time!
Creative Director
Meghann Wheelock
Meghann brings creative vision and trend insight to her role as Creative Director at GOEX Apparel. With extensive experience interpreting color, design, and consumer preferences, she develops visual strategies that increase market share and drive sales—helping to shape apparel that truly connects with customers. Before joining GOEX, Meghann honed her creative and leadership skills across a range apparel companies including Guess Jeans, Lee Jeans, and Betsey Johnson, collaborating cross-functionally to bring cohesive, market-ready concepts to life. At GOEX, she leads the brand’s aesthetic direction—from print development and seasonal look books to campaign imagery and packaging—ensuring every tee aligns with the company’s mission to “feel good and do good.”